Nine modules over six weeks. You work a real problem from your own job, and finish able to present it to anyone senior and hold your ground.
Starts 1 September. ₹19,999 founding price.
weeks from start to certificate
hours of live sessions, all recorded
pieces of work you produce
seats per cohort
Three or more years into a corporate role, in sales, marketing, brand or category.
You are three or more years into a role in sales, marketing, brand or category. You already use AI a little and want to use it properly on the work you are responsible for.
You want to build AI products or learn to code. Or you cannot commit six hours a week, which is what the course needs.
Nine modules. Each one ends with a piece of work you can use straight away.
What each model is good at, where it is weak, and which subscriptions are worth paying for.
How to decide what to give a model and what to keep. How to check an answer that looks right but is not.
How to research properly with AI, and how to check that every number can be traced to a source.
Pricing, elasticity, promotion ROI, forecasting and category reviews, done with AI and checked by you.
This is the longest module because it covers the work most business roles are measured on.
Brief to concept to finished asset, and where AI helps or gets in the way.
Account research and outreach that reads like a person wrote it.
How to build a business review quickly, and how to answer questions on it.
This module prepares you for the final presentation.
Automate one real workflow from your job, in a way your IT team will approve.
What data you should not put into a model, what your employer is responsible for, and how to introduce AI to a team.
You take a real problem from your job, work on it through the course, then present it for 20 minutes to two mentors and answer their questions.
Marked against a rubric we publish before the course starts.
Lessons are recorded. Live time is used for discussion and feedback.
Ninety minutes. We review cohort work, discuss the week's case and take questions.
Optional session for anything you are stuck on.
A short case to read and one decision to submit before each session.
We review three pieces of cohort work each week with the whole group.
It is graded, and around 15% of a cohort does not pass.
Every mentor is an IIM or top B-school graduate, currently in a middle to senior management role at a company you have heard of. They teach the decisions they are making this quarter.
Comparable Indian programmes run at around ₹1,00,000 for six months.
Takes two minutes. We reply within 48 hours.